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smsPULSE offers the ability to override the "From" value of SMS without the need to use the smsPULSE API. The feature is based on matching the sender email address to that listed as a "From Override", and then using the related "From" value. This feature applies to emails that arrived at the smsPULSE server email box. This feature is of particular use for organisations who transmit messages to smsPULSE without the ability or resource to add the field "smsMobileFrom", as listed in the API. See here . From version 7.0.1 the feature allows for the settings of wild cards where business units could be set to have a "From" name that reflects the overall role. Precedence of "from" overrides